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Trade Magazine Article

  • Client
    Greenhouse Grower, Meister Media
  • Date
    October 2013

How To Choose The Right Tag
Tag printing and marketing experts answer common grower questions on putting together the best tag strategy for your crops.

The plant you carefully cultivated catches the eye of the consumer. If the plant itself hasn’t already made the sale, the consumer looks to the tag and wonders, “Should I buy this plant?”

Are your plant tags closing the sale?

Research shows that the unassuming plant tag can carry its weight in the sales process. But tag printing and marketing experts say you will have more success with your tags with a shift in your thinking: Tags are an informational and marketing tool for the consumer.

“Growers have looked at tags as a necessary evil because, as an industry, we have produced grower tags not consumer tags,” says Rick Vulgamott, director of sales at John Henry. “Tags were always difficult for growers because they just did not want to deal with the process.”

Bob Lovejoy, president of HIP Labels, agrees, “Too often, a tag is looked at from a cost perspective, not as an offensive tool, a marketing tool, as it should be.”

“A well-put-together tag works as a ‘silent salesperson,’ and helps the customer decide if the plant is right for them without the need to search the store for a plant expert,” adds Ann Marie Phaneuf, director, channel sales at SATO America.

What Information Is A Must?

To make that shift so your tags are really tools for the consumer, you first need to understand how the end consumer uses plant tags.

“We’ve done a lot of market research on this,“ says Gerry Giorgio, creative director at MasterTag. Customers use tags at three points of engagement:

  1. At the point of sale, in order to make a decision to buy.
  2. At home, when they are planting and need space, height and location information.
  3. The following year, as reference for what worked well and what didn’t, leading to another buying decision next year.

“Gardeners have told us that the most important information on a plant tag, in order of priority, is: planting location (sun/shade); type of plant (perennial/annual); the common name, not the botanical name; and when it will bloom,” Giorgio says.

Basic information is important, particularly considering the fact that many of today’s consumers haven’t grown up with gardening as a hobby around the home.

For example, Giorgio says some customers don’t understand the difference between a perennial and an annual. One option to consider with tags is using the wording “Will re-bloom every year” for perennials and “Will only bloom this season” for annuals, he says. 

What Else Is Important On Tags?

In addition to the basics, Vulgamott says he believes consumers are looking for solution-based plants and the tag should reflect that knowledge. Is your plant solution-based? If it repels deer, attracts hummingbirds, provides color or has another application, put it on your tag, he says.

“Growers should position ‘Why Statements’ front and center on tags. Answer ‘Why should I buy this?’ right on the tag.”

Companion plants can also be a good addition, since consumers don’t automatically know what plants go together well, he says.

Size considerations are important. Giorgio suggests using a 10-point font at minimum. While it may limit the information you can include, your target market, women ages 30 to 55, may strain to read anything lower. Make the tag size proportionate to the plant, as well, he says.

Zone information is also something to think about. “For regional growers, it’s becoming a little less significant,” says Bob Schmitdke, senior account executive at Horticultural Marketing and Printing. “If you ship plants nationwide, keep the Zone information. Regional growers can replace the Zone chart with helpful growing and maintenance information.”

Should Growers Use Photos?

Particularly with annuals, some people suggest that having a photo of the same blooming plant you’re looking at is a waste of valuable real estate on a tag. Lovejoy isn’t so sure that’s the case.

“Photos are the most effective use of space and the best, easiest and fastest way to attract a consumer,” he says. “Try to show the plant in a landscape setting.”

Phaneuf agrees. “Pictures are very important,” she says. “If a plant is not currently blooming, the tag can paint that picture. Also, for items such as trees, a picture will let the consumer know what it will look like when it matures. With blooming annuals, pictures can also be used to show suggestions of plant configurations.”

Giorgio says certain plants like basil just don’t need an image. “A recipe for a delicious basil salad might intrigue the customer more,” he says.

What About Bilingual Tags?

As some growers ship to other countries —  and as America becomes more multicultural — adding information in a second language has been more common on tags. While there are advantages, that strategy can be tricky.

“Tags have to be larger to allow for printed translations. There are also issues with who does the translation. Some English phrases simply don’t translate nicely,” Lovejoy says.

Vulgamott says he is seeing a trend where growers are questioning the need for both English and Spanish on tags.

“Surprisingly, we’ve had multiple growers tell us they are near removing the second language as we begin targeting a younger generation,” he says.

Some growers he works with believe as newer generations of immigrants are schooled in English and speak the language more, they don’t expect to see anything but English.

Should You Use Advanced Technology On Your Tags?

QR codes for smartphones and tablets haven’t been as strong a selling tool on plant tags as some anticipated.

“The truth is, I don’t see a lot of people scanning tags at retail.  As long as there is a code, there is a challenge,” says Lovejoy. “I don’t get the sense our customers are using them as frequently.”

It’s likely, however, that technology like this will become more ingrained with consumers over time, especially when making decisions.

“The consumer is getting used to researching and making decisions on their own. The use of QR codes is growing and helping consumers learn more prior to purchase,” Phaneuf says.

Our experts suggest using QR codes if you can link to quality content: pictures, in-depth information, troubleshooting tips, how-to tips, and possibly, recipes.

Giorgio says, “QR codes should always link to content that expands on the information found on the tag. They should also always link to a mobile-ready site. And while a website can be useful, I think it is better to have a specific message such as a short video on the plant you are considering or a landing page related to the plant and some additional information.”

QR codes are an added value for the grower, Schmidtke says.

“If they already have a database of plant material with pictures, it’s not that expensive to add to their website,” he says. 

Other technologies, such as augmented reality or image recognition, could eventually offer gardening consumers a better shopping experience, but are far from common at this point.

“Gardening apps probably offer the greatest opportunity to be used today. The barrier to entry here is development costs,” says Giorgio.

What’s The Best Way To Manage Tag Inventory?

Every grower’s goal is to reduce tag inventory. Lovejoy says he has seen tag rooms with hundreds of thousands of dollars of excess inventory.

“This might sound funny coming from me, but growers need to buy fewer tags,” he says. “Growers need to work with suppliers who are determined to reduce their on-hand inventory.”

Schmidtke suggests ordering tags in two phases.

“Growers should use the 80/20 rule and print the bulk on the first, lowest-cost printing job,” he says. “If tags run out, growers can use other ways, but not carry the tag inventory. Most of the larger tag producers handle this with digitally produced tags printing smaller quantities on smaller presses.”

What’s The Bottom Line On Selecting The Right Tag?

Keep  your eye on the gardening consumer, says Giorgio.

“Provide what they want and you will add value to the plants you grow. It’s easy to get caught up in what a grower or retailer needs in a tag. Yet, the gardener is the ultimate user,” he says. “Go to school on them and include a tag with your plants that best serves their needs.”   GG

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Article Writing for Lake Communicators

MARCH 13   Ryan Morgan: Online Marketing Lessons (That We Can Learn From Kids) 

How easy can your customers find you, your product or organization online? When they find you, do they stay engaged with your content or click back to Google? 

Bringing your organization up-to-speed online through content marketing, search marketing, social media and user experience is an absolute must to compete for customers and new business. 

Ryan Morgan, Online Marketing Manager at ERC, will give you real-time, usable online marketing tips as he breaks down the ever-changing aspects of online marketing into five playful chunks of information (that even the most techno-savvy kids would understand):

  1. Are We There Yet? - How to help consumers find you faster through the web, search engines and mobile apps
  2. Playing with the Box - How to take the user experience past just the product
  3. Bonuses are Better than Bribes - How to use online incentives to gain subscribers, followers and visitors
  4. Tell Your Friends - How to become more likeable and shareable online
  5. Five More Rules All Grown-Up Marketers Should Know - How to become smarter than a fifth grader with regards to online marketing

Ryan oversees the online marketing strategy for ERC, a human resources organization in Northeast Ohio. His strong background in online marketing, graphic design and social media, as well as his extensive experience with web design, email marketing, social media, search engine optimization (SEO), content strategy, usability and user experience serve as a thorough foundation for his presentations. 

Using real-world examples and tactical information, Ryan will leave us with a plan to achieve immediate results while improving our online marketing objectives. 

Ryan holds a Bachelor's degree in Marketing and Studio Art from Baldwin Wallace University. He is a board member for the Cleveland Web Association, a professional organization for Northeast Ohio Internet and Business professionals. Ryan possesses an Inbound Marketing Certification from HubSpot's Inbound Marketing University, is a recipient of Graphic Design USA's InHouse Design Award and is a contributing writer for He is also the dad of a one-and-a-half year-old who has impressed more unique online marketing lessons upon him than he could have ever imagined! 

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FEB 13   Last Year's Marketing Plan...Did it Work? 
Find Out Why with Marketing Makeover Tips to Achieve 2013 Goals

No matter what your business is, or your role as a communications professional, your marketing communications efforts need to hit certain marks; they need to clearly answer some basic questions:

  • Who are you?
  • What do you offer?
  • Why do your prospects need it?
  • How do they get it?

Are your communications materials and tools hitting these marks?

As professional communicators, we work tirelessly to communicate product benefits, organizational accomplishments and key issues for our clients and employers. But are we missing integral marketing basics? Ask yourself, do people know who you are and what you offer, and do they know how to get it?

On February 13, Dale Stefancic, founder of Entrepreneurs On Call and partner in Ten Experts business consulting, will share knowledge gleaned from more than 300 interviews from business powerhouses like Donald Trump, Chet Holmes and Dan Kennedy. 

Eager to share his first-hand experiences from the consulting world, Dale will reiterate why planning and executing marketing plans should be top-of-mind for professional communicators. Dave will walk us through a checklist for marketing success based on years of experience and knowledge as a:

  • Developer of The Power of LinkedIn product
  • Host and radio personality of the Small Business Talk Show (Mondays at 5 PM on WELW AM 1330)
  • Writer and Columnist for the Cleveland area Business Journal
  • Speaker and Trainer
  • Founder of The Entrepreneurship Challenge

Remember, we can promote, blog, advertise, tweet, post and issue release after release, but if our communications efforts are not directly affecting sales or key objectives, we need to get back to marketing basics. 

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Angels Brochure Copy

  • Client
    Saint Robert and William Catholic Church
  • Date
    August 2010
  • Graphic Design
    Jim Drake, WaveWalker Design, Inc.

Cover Page

Tough times, tough choices and life-altering decisions beat us down when we least expect it. Sometimes, we are caught off guard and find ourselves without options. Most of us know the pain and desperation of being in a low situation -- job loss, death in the family, illness, overwhelming family circumstances. Fortunately we usually find enough resources to pull through the tough times, but sometimes there are no options. Sometimes we need a lift, a friend or even the help of an Angel.

Prayers are answered through The Angels Program here at Ss. Robert & William Catholic Church. Through the generosity of our dedicated family of parishioners, we have resources to share with our fellow parishioners and school families who truly need help.

What is the Angels Program?

The Angels Program began during the Lenten season in March 2003 to meet unexpected needs due to financial strife. A.N.G.E.L.S. stands for “Angels for Needed Gifts of Education and Learning for Students."

The Angels Program is Anonymous

Like our guardian angels, the Angels Program provides anonymous help to our students and their families when it seems like there are no other options and the dream of a catholic education might have to go on the back-burner.

When the world says No to a dream of a catholic education, our Angels Program says Yes… and then the parents are able to pick up the pieces and continue sending their child to Ss. Robert & William School. Their child is able to receive a quality education from our caring teachers and benefit from the spiritual and educational resources provided by our hard-working parishioners and staff.

Our Angels program is a blessing to many families because of the everyday people at Ss. Robert & William who say yes… I can help.

Who receives support from the Angels Program?

Families who benefit from the Angels Program are like the rest of us. They send their children to school every morning and they work hard throughout the day to earn a living or care for their family. When something unexpected happens and back-up financial resources are scarce or non-existent, they can turn to the Angels Program for help.

“….I would like to thank everyone in the A.N.G.E.L.S. family. This was a huge blessing at a time I really needed it. We are very grateful for everyone’s kindness and generosity. We are truly blessed. I look forward to a day soon I hope I will be able to give back.” ------father of a student who received assistance from the Angels Program

Who should donate?

Any person who is able to give of their excess can support the program. No amount is too small. You don't need to be a school family to contribute. This is a great opportunity for parishioners who do not have children in our school to support this very large part of parish life. Our school is the backbone of this parish. Without parish-wide support, the school will not thrive, especially in this grueling economy.

Guardian angels are always with us, protecting us and anonymously guiding us down safe paths.

Who can benefit from the Angels Program?

  • Families who hit financial rock bottom.
  • A parishioner who is experiencing financial stress due to a sudden death in the family or a debilitating illness and find themselves unable to make tuition payments.
  • Parents providing a Catholic education for many children, not seeing how that is possible.

How can I support the Angels Program?

Fill out the attached perforated form, attach your check and drop it in the collection basket at mass or mail it to the rectory. You can also send it through the school backpack mail system with your child. Your tax-deductible contribution, however small or large, will go directly into the Angels fund where it will be reserved for special situations requiring anonymous financial help.

How much money has been raised since 2003?

The program has brought in approximately $108,000 since its inception. All of this money has been shared with our families in need.

Your simple act of generosity can mean everything to a struggling family attending Ss. Robert & William School. Thank you for your support.

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Summer Recreation Story

  • Client
    Today's Family Magazine
  • Date
    July 2011

Keep the Sand Dollars in Your Pocket with Local Lake and River Fun

Today’s Family Magazine
July 2011

Can't justify a summer vacation because of high gas prices? You can still have a new adventure and make worthwhile memories without draining your gas tank and finances. Northeast Ohio offers plenty of opportunities for refreshing water adventures and quiet moments in nature.

Beach Day

Lake Erie's beaches provide all the fun of a seaside beach day without the threat of sharks or jellyfish. Don’t let anyone fool you -- you can have a great beach day complete with sand castle building, swimming, sunbathing, body surfing and sea glass hunting -- right here in Ohio.

Fairport Harbor Beach offers a calm water beach experience (thanks to the harbor break wall), a playground, picnic shelter, volleyball courts, free use of lifejackets, shower and changing areas, a concession stand, inexpensive parking and a separate dog swimming area. You can also venture out on a rented kayak for only $10 an hour for a single or $15 for a double. 301 Huntington Beach Dr. Fairport Harbor 44077 (440) 639-9972.

Mentor Headlands Beach is a mammoth 120-acre lakefront park providing plenty of space to spread out and explore, complete with a lighthouse view. This one mile natural sand beach has a shaded picnic area with grills, a playground, outdoor showers, changing rooms, concession stand, fishing and free parking. Along with sand toys and life preservers, bring a boogie board because the waves get high enough for excellent body surfing. You can also explore trails and footpaths within the Headland Dunes State Nature Preserve, which is right next door to the east. 9601 Headlands Rd., Mentor 44060.

Tranquility and Exploration … Kayaking and Canoeing

Your little ones won't be trapped in a boat for endless hours at the Chagrin River Canoe and Kayak Livery. With four islands and a private beach that's accessible by lake and river, there are plenty of opportunities for out-of-boat exploration. Co-owner Lisa Alford says, "This is a great place for families. Kids can get in and out of the boat and search the beaches. Senior citizens have very little trouble getting in and out of our boats because they have special push up bars to help."

The livery offers guided and unguided tours of the scenic Chagrin River and Lake Erie in Eastlake, Boater’s Safety Education and guided “Weekend Sunset Cruises” with a bonfire and refreshments. The True Doggie Paddle, a “Paddle with your Pooch,” on August 6 will raise money for the Lake County Humane Society. They offer recreational (and adaptive) programming for senior centers, ladies’ nights, school and camp field trips, singles and teen paddle experiences, couples cruises, family paddles, moon light paddles and “Workout Nights,” in tandem with select gyms in the area. Rental costs range from $12 to $18 an hour and up, according to trip length. While canoes must stay on the river, kayaks can venture onto Lake Erie, weather permitting. Visit for details. 201 Erie Road, Eastlake.

Mentor Lagoons Nature Preserve & Marina, City of Mentor, Kayak and Canoe

Paddle your way through the Mentor Lagoons Water Trail or the Marsh Creek for more than a mile and a half of exploration and natural beauty. Rent kayaks and canoes for under $20 through Labor Day daily. Boats must remain within the protected waters of the Lagoons and renters must be able to swim at least 25 yards. Not comfortable going solo? Take a class: learn-to-paddle, recreational kayaking, canoeing and sailing courses go from May through September. Jill Korsok with the Mentor Recreation Department says, "We provide a great opportunity for people to learn to paddle a canoe or kayak because it's on the protected waters of the Lagoon." Call (440) 205-3625 or visit for details.

Kick it up a notch!

Are you ready to move beyond the serenity of the rivers and feel the power of the Great Lakes? Then plunge out into the open waters of Lake Erie aboard a fishing charter or sailboat excursion or try your hand at windsurfing or stand up paddle boarding.

Schoney Charters offers open water fishing for walleye, perch, steelhead and smallmouth bass. Experienced fisherman Captain Jim Schonauer invites groups of up to six aboard his 32-foot Baha Sport boat, which is professionally equipped with electronics to spot fish, all necessary fishing equipment and amenities for a comfortable outing. Captain Jim offers eight hour charters for $600 and five hour trips for $500 per group. Launch site is adjacent to Brennan's Fish House and Pickle Bill's Restaurant on the Grand River. See for charter details, a packing list and tasty recipes.

Additional charter operations are listed on lake_erie_fishing.html

JEO Sailing -- Sailing awakens something deep within your soul, so give yourself a well-deserved treat and book a morning, afternoon or sunset cruise aboard Captain Jim O'Donnell's 36' Catalina sloop rigged sailing vessel. JEO Sailing offers comfort and adventure for groups of up to six people. Trips usually last three to four hours, cost $250 and launch from the Grand River. Bring your own cooler stocked with refreshments. "With a little luck we'll catch an offshore breeze and a nice sunset," adds Captain Jim. Sailing lessons are also available. Visit or call 216-401-9017 for details.

Windsurfing and Stand Up Paddleboarding

For an exhilarating water adventure, consider windsurfing. Windsurf Ohio, located at 225 High Street in Fairport Harbor, offers private lessons and all the equipment for $50 an hour at Mentor Headlands Beach. Steve Parker, who co-owns the business with his wife, says it takes two or three times to get the fundamentals. "What's really hot right now, though, is stand up paddleboarding. It's a big version of the surf board. You stand on them and paddle. It's getting huge," Parker said. You can rent a board and paddles for $15 an hour or $50 for the day. See for details.

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30-Second Public Service Announcement

  • Client
    Ss. Robert & William Catholic Church
  • Date
    August 2012

International Family Festival at Ss. Robert & William Catholic Church

August 24, 25 and 26, 2012


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Ss. Robert And William School Famine Day Article

  • Client
    Universe Bulletin
  • Date

Ss. Robert and William School Students Learn and Live the Real Meaning of Lent

Universe Bulletin 2012

Remember Saturdays as a kid? No school and few responsibilities meant a leisurely day of sleeping in, watching cartoons, playing with friends and having fun. That’s why 54 students at Ss. Robert and William Catholic School in Euclid earned a special place in the hearts of teachers, clergy and their parents.

“A total of 54 students gave up an entire Saturday to fast, pray and reflect on the meaning of Lent,” said Laurie Heintz, a religion teacher at Ss. Robert and William Catholic School. Heintz and fellow religion teacher Rich Smith coordinated the day-long program called “Famine.”

“Mr. Smith and I are so moved by the amount of children who gave up their day for these activities, to really learn, and actually live and follow the life of Christ in his missions. God bless each and every one of these children. They have touched our hearts today in ways that they will never know.”

Throughout the day, Heintz and Smith kept the students busy making special yarn-covered crosses called God’s Eyes, as well as Rosaries. Even though these students were fasting, they still baked cupcakes, cookies and brownies for the parish’s Community Meal this month.

“No licking of fingers was allowed!” added Heintz. “The God's Eyes crafts will be given to guests at the Community Meal served at the parish this month.”

From beginning to end, the day was special. The day started with a prayer service about lent and fasting, which was very emotional, bringing tears to the eyes of some of the children.

Because Ss. Robert and William Catholic School has been raising money for “Schools for Water,” a non-profit organization trying to get clean water in Africa, the group chose to hold a water relay race where the children had to carry jugs of water like the children do in Kenya.

“In Kenya, the children walk four miles to get their water. Doing this team activity was a realization of how hard it is for the children there who walk in heavy rain with wild animals around just to get clean water. The jugs are extremely heavy, as the students found out today,” Heintz said.

Patrick Sweet, a fifth grade participant, said, “We experienced what it was like for the kids in Africa who have to carry 20 pounds of water for four miles. I only had to carry it five or seven feet and they have to carry it for miles.” Sweet said he would now be more thankful whenever he turns on a water faucet.

Smith added, “When we did the Water Relays the students relayed a 20lb jerry can a few feet and back going half the length of a parking section. They were exhausted after it was done, but they came to appreciate the children who walk for 8 hours a day to get water for their families in Africa. It was truly a moving moment as they literally walked a mile in their shoes.”

While crafts, baking and the water relay were important learning activities, the group also took a lot of time to reflect on God and the meaning behind certain Biblical stories with Deacon Peter Kovacina, who read and discussed Scripture Passages with the children.

Erin Ward, a seventh grade participant, said, “We discussed Bible verses and then I had a better understanding of them. Everyone was really listening to him. It seemed like everyone understood the verses more after he talked with us.”

The group also did the Stations of the Cross around Campus. Students rotated holding the cross as they walked in silence. Students formed a large circle around the cross as it was held up for the closing prayer of the Stations, which was very moving for the students to watch.

“There were so many powerful moments for me during this retreat,” said Smith. “When we did the Walking Stations of the Cross, a couple of neighbors came outside to see what we were doing. I was totally moved when they saw the students walking with the cross and they stopped to be reverent as well.”

Fourth grade student Kayla Granito added, “Doing the Stations of the Cross outside made me realize what Jesus went through for us.”

To end the day, the students attended 4 p.m. Mass together where Father David Novak, who works with the fourth, fifth and sixth grade students, presided with Deacon Peter.

“It was touching how both Father Novak and Deacon Peter included the children with praise for all of their hard work and dedication for the work for our Lord. The children were given the right boost to make it through the rest of the day,” said Heintz.

Smith added, “The students were so tired and were starting to fizzle by the time we arrived at Mass, but were energized when the congregation showed their support for what they had accomplished today. When we arrived at the dinner, their energy was renewed.”

After the full day of activities and fasting, the group shared a meal together to break the fast. The children made their own chicken noodle soup and chili during the day. Sandwiches and potato salad were also brought in.

“That was the best ham and cheese sandwich I’ve ever had in my life,” said Sarah Ward, a fifth grade student, who wasn’t so sure of her ability to fast for a whole day.

According to Heintz and Smith, the program was well supported by clergy and school teaching staff.

“Father John Betters, pastor at Ss. Robert and William, stopped by to see the students doing the water relay races. Father Novak stopped by in the Upper Hall to see how things were going. Father Goebel talked to the children before Mass and encouraged them for all they did today. Our principal, Ms. Susan Pohly, came by to see the kids in action. It was great to have all of the clergy present in this special day,” Heintz said.

“I was so proud of these young people and their desire to grow in their faith and understanding of the sufferings of humanity,” said Father Betters.

Teachers took time out of their day off to help and show their support of the students. Mrs. Terri Rando worked all day in the kitchen making soups and baked goods with the students. Miss Kristin Harkey worked on the God's Eyes craft with the kids and other craft activities all day. Mrs. Andrea Ralph helped with the meal and cleaning. Mrs. Donica Coe helped us with the meal. Miss Mary O'Neil helped with making the Rosaries and saying the Hail Mary while shooting baskets in the gym. Youth Minister Chris Kelley spoke about Lent and Fasting. All the faculty and staff donated all the baking materials (eggs, oil, cookie mix, brownie mix, cupcake mix) as well as bottled water for each child.

“We received donations from the school and parish staff, the school’s Parent Association, Parish Outreach and the support of some anonymous donors as well,” said Smith. “Not to mention the school staff that volunteered that day as well as the talented people who came to make rosary chaplets with the students, we couldn’t have done it without them.”

“Again, I can’t express how heart felt this day was for Mr. Smith and me,” said Heintz. “We truly wanted the children to live, see and believe the message of Lent. It truly was an amazing day that we hope we can continue as a tradition here for years to come.”

For more information about S. Robert and William Catholic School, visit For the parish, visit

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First Annual Ss. Robert & William Festival Article

  • Client
    Euclid Observer
  • Date
    September or October 2011

First Annual Ss. Robert & William Festival, a Weekend of Fun and Blessings

Euclid Observer
September or October 2011

August 25, 2011 -- Parishioners of the recently combined Saints Robert and William Catholic Church can add another check to their growing list of accomplishments -- a successful first annual festival.

Blessed with good weather and hard working volunteers, the first annual International Family Festival welcomed parishioners, families, neighbors and community leaders to the church grounds located on 260th street to enjoy a weekend of live bands, ethnic foods, gambling, Euclid Beach Rocket Car rides, pony rides, games and prizes.

As if the festival couldn't get any better, the grand prize raffle winner generously donated the entire $10,000 prize back to the church.

"The Festival was a spectacular event that allowed the parish, school and community at large to come and celebrate and enjoy each other with good old fashioned family fun," said Father John Betters, pastor for almost two years of the newly formed parish.

The festival kicked off Thursday with an after-hours celebration with community leaders including Euclid Chamber of Commerce Members and Mayor Cervenik, who issued a proclamation stating that the Parish of Ss. Robert & William is proud to be host of a celebration that showcases the spirit, diversity, talents and unity of the residents of the City of Euclid.

On Friday, opening night, the popular Euclid band Pieces of Eight played classic rock and Motown hits while crowds excitedly poured on to the festival grounds. The smell of funnel cakes and grilled burgers wafted through the warm summer breeze and children whizzed through the crowd anxious to ride the Euclid Beach Rocket Ship and play games.

As people enjoyed the festival foods, lemon shake-ups, ice cream and music, the faces on many Festival volunteers smiled in relief as if to say, "The festival is here. We made it. And it's not raining!"

Saturday evening's festivities had a slightly different flavor. Along with the customary festival attractions, the parishioners of Ss. Robert and William also hosted the Avenue of Nations celebration, a feast of carefully prepared homemade ethnic dishes, imported beers and wines and scrumptious desserts from countries all over the world.

Festival goers filled their plates with homemade stuffed cabbage, pierogies, wiener schnitzel, sausage and kraut, cavatellis, enchiladas, corned beef and Asian dishes. More festival fun ensued with the band Phil 'n the Blanks playing hits from the '50's through the '90's.

On Sunday, the final day of the festival started with a polka mass led by the Don Wojtila Band followed by a hearty chicken dinner. Giant rain clouds passed over leaving another beautiful summer day with people enjoying more live music from the Wojtila Band, Father McNeil's Country Hour and DJ Rich Smith. Children gathered around popular animal enthusiast Jungle Terry to pet exotic animals like white skunks, chinchillas, turtles and even a giant boa constrictor!

At the end of the day, Father Betters announced the winners of the raffle prizes and gift baskets. With the grand prize winner generously donating the money back to the parish, the festival planners and attendees felt truly blessed to not only be a part of the first annual festival, but the thriving Ss. Robert and William parish community.

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Wellness: Eat Well, Move Well and Think Well

  • Client
    Musser Chiropractic and Wellness Center
  • Date
    August 2010
  • Final Version
    Seen in Northeast Ohio Healthy Home

Eat Well

We live in a country brimming with food choices. No matter where we go, it seems there is some kind of unhealthy food offered to us -- donuts at a morning meeting, pizza and potato chips for a children's lunch party, just about anything at a fast food restaurant, rich appetizers at a party or an ice cream treat after a long, hot summer day. Sounds fun, right? It's fun until the too-full, thick-around-the-middle feeling sets in plummeting your self-esteem and body image.

While we don't have to give up the perks of living in an abundant society, we can choose to eat well in order to be well.

If you are struggling to adopt healthier food choices, don't give up hope. Start small and simple.

  • Choose something fresh to eat at every meal

  • Add more quick tips here from "Eat Well" speech

Move Well

Sometimes working out is a real hassle, a total inconvenience. There is so much to do in a day. Who has the time? Developing the habit of exercise will be a struggle. You will have to re-arrange your schedule to make it work.

Here is the initial truth about developing the habit of exercise: it might not be fun at first, it will be a struggle, you won't feel like doing it and other things will probably come up and you'll want to skip.

Here's the real truth: once you develop the exercise habit and put in the time, effort and sweat, the rewards start rolling in. Something happens from within. Feel-good endorphins pulse through your body, energy levels increase and you accomplish more throughout the day. Your body feels alive and activated. You feel better all day and sleep better at night. Your mood improves, your thinking becomes clearer and you feel good about yourself for accomplishing something huge -- starting and sticking with an exercise program.

Researchers have found it takes 21 days to create a new habit. To be sure, start your exercise commitment with 21 days and double it-- 42 days or 6 weeks. For 6 weeks make a strong commitment, put the time in exercising and create life-saving habits that will truly change the course of your health.

For the next six weeks make a goal to:

  • Commit to at least 4 days of exercise per week

  • Add more quick tips here from "Move Well" speech

After you really get into the habit of exercising, you will find that you actually crave physical exertion. You will come to the point where you will want and need to work out because you will know just how good you can feel after you work out.

There will be busy times and illnesses that may slow you down. You may even have times when you don't work-out for a whole week. Stay strong. You can do this. All it takes is one or two work-outs to get your body re-activated again.

Think Well

As health seekers, we work hard to create an environment where we eat healthy food, drink pure water and breathe clean air; but unless we are well from within, the feel-good effect of true wellness may never occur.

What makes one person wake up happy and ready to take on the day while another person can barely get out of bed? Maybe it's an illness, or a rough schedule or a restless night of sleep… or maybe it's our thoughts.

Our thoughts hold us hostage every day. They control where we go, how we feel and how we react to the events and people we face.

Developing a positive thought springboard to get you through the inevitable junk our modern world hands out to us is absolutely critical. But how do you do this when you were raised in a dysfunctional home, or if you're currently dealing with a major problem?

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Musser Chiropractic and Wellness Center Brochure

  • Client
    Musser Chiropractic and Wellness Center
  • Date
    May 2010
  • Graphic Design
    Crawford Design

Dr. Bill Musser, Treating Chiropractic and Wellness Center Director

Your health is your most valuable asset. With good health, you can comfortably live each day enjoying the people, places and experiences you love. Without it, everything is a chore. Pain prevents you from doing simple things you used to take for granted. Worrying about the pain is mentally debilitating.

At Musser Chiropractic, good health is our goal for you. For nearly twenty years, Dr. Bill Musser, along with his team of wellness professionals, has been helping patients and their families reach their health goals.

We help our patients focus on preventing illness and injury, strengthening their bodies and minds and helping them create healthy lifestyle habits. We believe good health can be yours for many years to come.

Dr. Musser doesn't just practice chiropractic care, he believes in it and lives it on a daily basis. After suffering severe back pain in an auto accident, Dr. Musser turned to chiropractic for relief from his injuries. Not only did he find lasting relief, he learned that the human body has innate intelligence that naturally strives for balance and wellness. Because of chiropractic care, he now leads an active lifestyle filled with pain-free mobility and energy.

Dr. Musser has treated thousands of patients through the years and has seen first-hand the devastation that pain and ill-health can have on a person's life. Seeing how pain, discomfort and even disease are so often a result of poor choices, Dr. Musser feels it is his moral obligation to teach his patients how to move toward health and wellness. He gets a great sense of fulfillment by helping people to relieve their pain and restore their health by teaching healthy lifestyle habits.

Dr. Musser received his Doctor of Chiropractic degree from the National College of Health Sciences in Lombard, Illinois.  More recently, he earned his certification from the International Chiropractic Association as a Certified Chiropractic Wellness Practitioner (CCWP). Now, if he's not helping patients discover the joys of wellness, he is presenting seminars on Eating, Moving and Thinking Well.

As an expert in health and the emerging concept of wellness, Dr. Musser is on a quest to spread wellness techniques that can make a positive difference in his patients' lives. With his team of caring and dedicated wellness practitioners, Dr. Musser looks forward to helping you find the good health and wellness that can transform your life into the life you want it to be.

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NAWCC Press Release

  • Client
    National Association of Watch and Clock Collectors
  • Date
    April 2012


KIRTLAND, OH --- The National Association of Clock and Watch Collectors’ Regional Show and Sale on Saturday, May 19 at Lakeland Community College is the place to find rare and beautifully restored timepieces and parts as well as get expert advice about old or broken clocks and watches.

NAWCC members invite you to their annual public day event from 9 a.m. to 12 p.m. in the Main Gym Building. Expert collectors and repairers will display their collections, give hands-on seminars, share knowledge and buy and sell certain timepieces and parts. Admission to the Mart (where buying and selling take place) is $5. Admission is free to the educational talks and displays.

Members of the NAWCC are passionate about timekeeping. Their extensive collections of antique and rare timepieces prove it. They spend hours collecting hard-to-find parts, repairing timepieces and restoring these works of art to like new condition so that people can use them once again.

Each year the club puts together a special display. This year’s feature is a chronological timeline of “Watches Through the Ages.”

According to Joel Sarich, who is in charge of the display, there will be pieces from the 1700’s, early 1800’s, the Railroad Watch era (1860’s), the 1940/50’s and up through 2012.

“The watch makers that we’ll display are American makers Illinois Watch Co., Hamilton Watch, American Waltham Watch Co., Elgin (from Illinois), Columbus Watch Co., Webb C. Ball Watch Co (from here in Cleveland),” Sarich said. “Most of the earliest watches were probably manufactured in England and brought here.”

Sarich’s partner for the special display is Bryan Eyering, who has been collecting watches since he was 12. “Now in his mid-thirties, Eyering is one of the youngest members of the chapter and an extremely gifted watch collector,” Sarich said.

Sarich added, “It will be interesting to put together our display as a timeline, to show people the progression of watches. Early wrist watches were huge. I can’t imagine having to carry that around!”

Along with historical pieces and well thought-out collections, NAWCC members also present educational sessions and hands-on seminars.

Dave Lima, NAWCC Chapter 28 president, will demonstrate and lecture on "Gilding and Burnishing Clock Columns" as well as talk about gilding metal cases. He’ll give a step-by-step description and demonstration of the process using gilding tools and materials to produce the finished product. This informative lecture is free.

Every year National Association and Clock Collectors meet for their annual Regional Meeting and Show. Members prepare for this weekend all year by collecting, restoring and fine-tuning their extensive collections of timepieces. The public day on May 19th gives people the ability to talk to these collectors. Some drive hundreds of miles with their collections in tow to display them here in the Cleveland area.

According to Ginny Sims, secretary for the chapter, the NAWCC is not just for collectors, but a group focused on education. She says the national website is an abundant information source for collectors and repairers.

“The site has a question and answer section that is very helpful. If you’re working on a clock and you’re not sure what type of polish or what part to use or, you’ll find a lot of answers there,” she said.

Tom Borkowski agrees, “You can visit for a virtual tour of the National Association of Watch and Clock Collector’s Museum, which is located in eastern Pennsylvania. The website will give you an idea of some of the pieces that you may see at the May 19th event. You can see rare clocks and watches, video clips of historical pieces and get answers from the experts.”

The National Association of Watch and Clock Collectors, Inc. (NAWCC) is a non-profit organization founded in the 1940's dedicated to the study and preservation of all types of timekeepers, most generally, watches and clocks. What brings members together is a common interest in horology, the study of time and timekeepers. For more information on the NAWCC, visit For local chapter information, visit

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S.U.C.C.E.S.S. ApproachSM Class Brochure

  • Client
    Integrations Treatment Center
  • Date
    August 2012
  • Graphic Design
    I provided this low-cost graphic design solution for this client


Why does my child act this way?
Help me understand and reach my child.

Reach your child with the S.U.C.C.E.S.S. ApproachSM

An 8-week training course for parents & professionals, one of the most effective models to assess and treat children with Autism Spectrum Disorders...The S.U.C.C.E.S.S. ApproachSM

September 25 to November 13, 2012
Tuesdays from 6:30 to 8:30 p.m.



Why does he do that?
Why can’t she sit still?
Why can’t he behave like other children?
Why does she have so many tantrums?
What should I do?

I’m ready to find answers, I need help.


Our course can help.
Learn how to reach, then teach your child through the S.U.C.C.E.S.S. ApproachSM course, an informal class deigned for you -- parents, family members, and educators -- anyone who is interested, overwhelmed, confused or seeking answers to help a child who is struggling to make sense of his world.
Through lecture, video, and class input, you will gain a solid understanding of what is happening inside your child and what you can do to help him at home, school, on the playground, at meal times and wherever life demands more than what he can handle.


What is the Success Approach?
Every child is unique. We help find the “just right recipe” for your child.

[The following sections were provided by client, but I edited it and advised them to include participant quotes.]
The S.U.C.C.E.S.S. ApproachSM is a specialized trans-disciplinary intervention model used to assess, treat, and then teach individuals with Autism Spectrum Disorders (ASD). Unique to this model is its synclectic use of 7 different theories that stem from one or more of the following fields:
* Occupational Therapy
* Speech-Language Pathology
* Special Education
* Psychology
Clinical experience and research suggest that use of these 7 theories can lead to significant and long-term positive effects for students with Autism Spectrum Disorders. The S.U.C.C.E.S.S. ApproachSM is not a single-minded, cookie-cutter program. It is dynamic and individualized, which is why parents and professionals alike know it works!


We have seen great improvement in his behavior. — A Father

Your course helped me understand why my child was spinning and having tantrums. Now, I can interpret what she is doing and redirect her. — A Mother

It helped me understand the mindset of children I’m working with and understand why I was trained to do certain things. — A Professional

It has given me more resources and tools to have at my disposal when working with students. — A Teacher


Week 1
I. What is the S.U.C.C.E.S.S. ApproachSM?
II. Understanding Trans-disciplinary Care
III. Assessing Behavior
IV. Homeostasis
V. Understanding Readiness

Week 2
I. Analysis of Adult-Child Interaction
II. Sense-making: Theory & Practice Application

Week 3
I. Sensory Processing and the Sensory Systems

Week 4
I. Perspective Taking/Theory of Mind
II. Learning and Schema Development

Week 5
I. Attention
II. Reciprocity/Social Skill Development

Week 6
I. Developmental Model
II. The Role of Play in Development

Week 7
I. Understanding Behavior: Theory & Application

Week 8
I. Fulfilling Like Roles
II. Engineering the Child’s Environment for the S.U.C.C.E.S.S. ApproachSM

For more information regarding the S.U.C.C.E.S.S. ApproachSM, please visit:

BACK PANEL is a registration form with company information at the bottom

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Regional Watch and Clock Show PSA

  • Client
    National Assocation of Watch and Clock Collectors


PUBLIC SERVICE ANNOUNCEMENT [:30 seconds – 66 words]


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Choose the Right Preschool for Your Child

  • Client
    Today's Family Magazine
  • Date
    April 2011

It's your child's turn to start preschool, the first step in a lifetime of learning, and it's up to you to make the right choice to meet your child's individual needs. Since preschool can greatly influence how your child views school and learning, you'll want to choose wisely.

There are the obvious elements every preschool should have: a certified preschool teacher, a secure facility, licensure with the state, clearly defined hygiene and illness policies, hands-on crafts, plenty of imaginative toys and a 12-to-one student to teacher ratio; but what about some of the other subtle things that make a qualified preschool the best -- the one with a waiting list?

Here are some factors to consider:

Word of mouth is still one of the best ways to get reliable information, so listen to parents with older children as you begin your search. Find out where they sent their child and whether or not they had a good experience. Experienced parents will often share how a teacher handles behavioral problems such as separation anxiety or learning difficulties, which probably won't be listed in a brochure.

The quality of the teacher and staff are top considerations when choosing a preschool. The main preschool teacher should have a degree in early childhood education, hands-on experience working with young children, an approachable personality and a keen eye for safety. The support staff, depending on their role, should also have special training and experience with children. Bottom line: these very important people need to be properly trained, experienced, patient and friendly. Preschool is not the place for adults who snap easily at children. Notice if the teacher kneels down to your child's level when they meet. Plan to visit the school, meet the teacher and trust your first impressions.

The Location of the preschool will greatly affect your schedule because you will be going back and forth frequently. Although a preschool on the other side of town may have a top notch reputation, driving an hour round trip to and from school could quickly wear on your nerves, especially if you have a cranky baby in the car. Also, if other students live nearby, you can easily set up play dates on off days, helping your child to further develop his or her social skills.

The class size can make or break your child's preschool experience. Nobody knows your child better than you, so determine beforehand if your child thrives in smaller or larger group situations. The average preschool class size is 12 students, but if there is an additional aide, the class size could double. With more students comes more noise and activity. Your child may thrive in a large class, or they may withdraw and not learn amidst the chaos.

How much will it cost? Average tuition costs for preschool in the northeast Ohio area vary based on the number and length of preschool days, association with a private school, whether or not before/after day care is offered and quality of the facilities. Expect to pay anywhere from $100 to $200 per month. Cooperative preschools, where parents manage the fundraising and operations as well as assist the teacher in class, usually cost less. Co-ops require a bigger time commitment, though.

Review the curriculum and daily schedule. A good curriculum will include hands-on, sensory-based learning. Young children learn through actively using all of their senses, so find out if they can get their hands dirty with arts and crafts. What does the teacher expect them to know at the end of the school year? Will you receive progress reports? The curriculum and schedule should prepare them for Kindergarten, which include alphabet and number recognition, the ability to write their name and take care of individual needs, like putting on their shoes and coats. And as important as letter and number recognition are, make sure the school still schedules good old-fashioned play time into the day. Children learn through play. A good preschool will have a stimulating, colorful play area with plenty of imaginative toys -- and the children will be allowed to play in it at their own free will for a portion of the day.

A good preschool staff can identify and recommend resources for developmental delays. Preschool provides opportunities for social development giving you a sneak peak into how your child will handle group learning. This may be your child's first opportunity to be required to sit in a group, pay attention, absorb the material and answer questions with someone other than you. How will your child handle these new demands and how will the teacher respond? This is where an experienced, patient preschool teacher is vital. If your child has any developmental delays, a good preschool teacher will spot the clues right away and provide guidance, which is critical because early detection and intervention are the keys to successfully managing learning difficulties. Ask how they have handled past cases and what resources the teacher refers families to in case a child shows signs of developmental delay.

Drop off and pick up logistics will affect your child and your family's schedule, so ask about these procedures. How does the teacher handle clingy children at drop-off? Will you be required to go into the building to drop off and pick up? Some parents value this because they are looking for social connections. Others want speedy transitions to get back home or to work. If you have a sleeping infant or a cranky toddler in the car, an outdoor pick-up/drop-off routine will make your life much easier.

Religious affiliation. Just because a preschool is in a church doesn't mean it is a religious-based program. Some churches offer preschool programs with religious-based curriculum while other churches lease space for non-religious preschools. If having a religious-based preschool is important to you, ask how they incorporate religious teachings into the curriculum, whether or not the students attend religious services and what requirements may be needed for enrollment.

Special needs preschools offer programs geared to children with learning disabilities such as autism, Asperger's Syndrome, ADHD or sensory-based learning delays. These schools tailor their teaching methods to the child, allowing them to learn and grow at their pace and level.

Does the school stand alone or is it affiliated with an elementary school? Most Catholic schools offer preschool through 8th grade classes, a convenient and community-building feature for parents with multiple children attending school. Other preschools stand alone and operate as a business or non-profit organization, such as a co-op. Others operate as part of another business or organization, such as the preschool at the Jewish Community Center.

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Web Page Copy for Janecek Construction Co.

Repair Fire and Water Damage

We can repair damage from water and fire to like-new or better condition! Examples of our projects in the portfolio below.

Fire and water damage can devastate your home and turn your life upside down. Taking immediate action with an experienced and trustworthy building team is the first step to getting your home and life back to normal.

See examples of our fire and water damage restoration projects in the portfolio below.

Whether it’s a major house fire, kitchen fire, basement flooding or a recurring water leak, damage from fire and water can leave you overwhelmed and confused. Our 20 plus years of experience rebuilding homes after devastating fires, floods and water damage can help you regain your joy of home ownership.

Some of our fire and water damage services

  • 24 Hour Emergency Water Extraction and Dehumidification
  • Carpet and Pad Drying
  • Deodorizing and Disinfecting
  • Content Restoration and Drying
  • Can Help Pack Out to Secured Storage
  • Complete Restoration
  • Roofing
  • Plumbing
  • HVAC
  • Electrical Work
  • Contracting
  • Painting
  • Residential Services

Take care of fire and water issues now because the lingering effects of fire, smoke and water damage can be devastating to your health.

Janecek Construction will work with you to:

  • Discover and resolve the source of water and fire damage
  • Rebuild new spaces that flow with the aesthetics of your property
  • Work with you step by step to get your home back to normal

Call us at (440) 357-0375 for a free on-site review of your property. From there, we will assess the damage, create a plan, work with your insurance company and rebuild or repair your home to your specifications.